I’ve got Syfy on my fingahs!!! (I keep going around saying that… if you listen to The Beatles you’ll know the reference). Supposedly the main reason for the Sci-Fi Channel to change to Syfy is that it can be trademarked, while Sci-Fi is a genre description so it couldn’t be. It’s just freaking me out, like, I feel as if I have a reading disorder as I know the word should be “sci-fi” but it’s spelled all weird now and somehow my brain is confused, like learning a new language. And their tagline is “Imagine Greater”, which is like a rip-off of the old Apple “Think Different” (both have adverb troubles, too…)
I think the problem with “syfy” is that it reads as “siffy” and not “sci-fi just spelled differently”. I think if they were a brand new channel/site it wouldn’t be a big deal, but to just re-brand an established channel that does well within its niche is weird. And if they are looking to expand beyond sci-fi content, then why not come up with some completely new name to reflect that? Weird…
– Nigel Matrix